I just tried the new Pumpkin Spice Latte at McDonald's because I heard on the radio this morning that this could be a "game changer" since Starbucks has capitalized over $200,000 on this drink alone over the past few years I thought wow, I better try it. It got me thinking about offering a "like" product for less money. Here is my quick review of the drink:
1. They don't offer it in decaf so that was an immediate minus 1 in my book
2. They do however offer in in non-fat so that was a plus one
3. Whip is an extra 30 cents so another minus 1
4. They don't fill the whole cup another minus 1
5. It does NOT taste nearly as good, but would do in a pinch so that is neither plus or minus
So, the big question is would I go there instead of Starbucks? If I wanted just a quick drive through cup of coffee at a low price my answer would be yes, but there are MANY things missing that would make me hands down choose Starbucks.
The experience-when I go to Starbucks I am either meeting a friend, my hubby, or I am networking with someone new. I love the ambiance there and it's a very comfortable place. I can think of SOOOOooooo many wonderful conversations I've had over a cup of coffee there. At McDonald's it is just drive through, grab, and go. I think this is like business and whom you choose to work with. If you just want a particular product, no strings attached and you're not really tied to the quality you may choose X company. If you want something spectacular that shines above the rest you many choose Y company. The beauty is there are a lot of choices and somewhere in there you will find what works for you.
So, go ahead, try the McDonald's PSL and comment on what you think, I'm curious to hear your response! This is another example of you "get what you pay for!" ;) Personally, I wouldn't trade the conversation and the time with friends for a few bucks. I will be happy to keep supporting our local Starbuck because for me it's MUCH more then just a hot drink!