Putting a price on it!
I find it interesting that photographers all struggle with "how much should we charge for our services" and then to top it off they look at other photographers and try to "compete!" This is a crazy vicious and in my opinion dumb cycle for a photographer. I want my clients/friends to land with ME because they CHOOSE me for the whole package. For the way they are treated and I listen to their vision and needs, to the care that is taken at the photo shoot to check for fly away hair, straighten necklaces, grabbing a wipe to get the chocolate off your toddlers face....to the hours I spend hand tweaking each image to make it SHINE and I don't mean just be great, I mean knock you off your socks this could be a 24X36 wall portrait and you would LOVE it forever kind of image. That my friends is why you choose ME! I'm not for everyone, I'm ok with that, but if I am for you you're in for a REAL treat!
Have you ever gone into a hair salon and had them say "well since the other salon is offering the cut and highlight for $75 I will do that instead of my normal $150. SERIOUSSSSLLLLYYYYY that is just crazy! That is my point, when I go to a salon, I am there because I WANT to be there, I understand the value of what I will get, I've decided that is the price I am willing to pay and I continue to go to the same place and be loyal because I LOVE WHAT I GET, how I feel and, the compliments I get afterwards from friends!
I will be honest I am not the cheapest game in town, but I don't need to compete with that photographer because I offer something different and have a niche market that is about building a relationship with you, finding what your needs are, and then solving them. You might find me at your house with a tape measure measuring your wall to help you "design" your collage of family photos. I can pretty much guarantee that X photographer running a Groupon or charging pennies is just shooting back to back with no real connection to their client along with doing light processing if any and slapping it on a CD and moving on to the next paying person. I am by no means knocking that, but that's NOT what Dwelling Moments Photography is about. I want to know you, be friends with you and build a lasting relationship with you and in casual conversation when your friend is looking for a photographer have them say "Oh my gosh you MUST call Alaina..my husband did NOT want to do family photos, he was so crabby about it but she had this way to get everyone comfortable, capture the real us, and have the whole experience be a joy."....Ok so you get the idea, it might not be those exact words, but the point is you valued what you got!
You're welcome to shop around for a photographer. Yes, I shop around for my hair stylist. It's important to me to have killer hair, just as I'm looking for the family or business or person that says YES it's important to ME to have a KILLER family shoot or headshot or photos of my house I am selling...the list goes on, but you get the point. It's no longer about price it's about service.
I'm curious, what key factors do YOU look for when you're shopping around for a photographer?
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